BALMAIN BEAUTY
BALMAIN BEAUTY
BALMAIN SS25 & PARIS STORE OPENING
BALMAIN SS25 & PARIS STORE OPENING
Product · Collateral · Digital Assets
Product · Collateral · Digital Assets
The Balmain Spring/Summer 2025 runway show and the opening of the flagship store in Paris marked a defining moment where fashion and beauty seamlessly came together. Olivier Rousteing’s avant-garde collection, featuring the newly designed lozenge-shaped fragrance bottle, celebrated the launch of the Les Éternels fragrance line. These events embodied Balmain’s bold identity and vision, blending creativity, luxury, and self-expression in a new era for the brand. WORK: Contributed to the creation of event assets and collateral, including itineraries, digital invitations for the afterparty, menus, VIC special products, and 2D assets, elevating the experience of these landmark events.
The Balmain Spring/Summer 2025 runway show and the opening of the flagship store in Paris marked a defining moment where fashion and beauty seamlessly came together. Olivier Rousteing’s avant-garde collection, featuring the newly designed lozenge-shaped fragrance bottle, celebrated the launch of the Les Éternels fragrance line. These events embodied Balmain’s bold identity and vision, blending creativity, luxury, and self-expression in a new era for the brand. WORK: Contributed to the creation of event assets and collateral, including itineraries, digital invitations for the afterparty, menus, VIC special products, and 2D assets, elevating the experience of these landmark events.
FRAGRANCE MEETS FASHION
FRAGRANCE MEETS FASHION
FRAGRANCE MEETS FASHION
The Balmain SS25 women’s show seamlessly blends bold beauty with daring designs in Olivier Rousteing’s vision. Intricate beadwork and expert craftsmanship honor Balmain’s history, redefined for the modern era. The redesigned lozenge-shaped fragrance bottle became a key symbol, uniting fashion and beauty in a stunning display of identity and elegance.
The Balmain SS25 women’s show seamlessly blends bold beauty with daring designs in Olivier Rousteing’s vision. Intricate beadwork and expert craftsmanship honor Balmain’s history, redefined for the modern era. The redesigned lozenge-shaped fragrance bottle became a key symbol, uniting fashion and beauty in a stunning display of identity and elegance.
THE AFTERPARTY: CELEBRATING FASHION & BEAUTY
THE AFTERPARTY: CELEBRATING FASHION & BEAUTY
THE AFTERPARTY: CELEBRATING FASHION & BEAUTY
Following the Balmain SS25 runway show, the afterparty became a celebration of fashion, fragrance, and creativity. The event brought together a diverse crowd to experience the bold essence of Balmain Beauty. Contributed to the event’s success by creating bespoke menus and digital invitations for the afterparty, ensuring every detail reflected the sophistication of Balmain’s vision.
Following the Balmain SS25 runway show, the afterparty became a celebration of fashion, fragrance, and creativity. The event brought together a diverse crowd to experience the bold essence of Balmain Beauty. Contributed to the event’s success by creating bespoke menus and digital invitations for the afterparty, ensuring every detail reflected the sophistication of Balmain’s vision.
BALMAIN BEAUTY OPENING EVENT
BALMAIN BEAUTY OPENING EVENT
BALMAIN BEAUTY OPENING EVENT
Creative Director Olivier Rousteing, joined by muse and Face of Carbone Dove Cameron, officially opened the doors to the first Balmain Beauty flagship store in Paris’ Le Marais district. The event invited guests to explore the full Les Éternels fragrance collection in an immersive and luxurious setting, marking a new chapter in the brand’s journey.
Creative Director Olivier Rousteing, joined by muse and Face of Carbone Dove Cameron, officially opened the doors to the first Balmain Beauty flagship store in Paris’ Le Marais district. The event invited guests to explore the full Les Éternels fragrance collection in an immersive and luxurious setting, marking a new chapter in the brand’s journey.
BALMAIN BEAUTY STORE NOW OPEN
BALMAIN BEAUTY STORE NOW OPEN
BALMAIN BEAUTY STORE NOW OPEN
The Balmain Beauty flagship store design merges luxury with purpose, blending heritage with a forward-thinking vision. Created as a moment of pause, the space invites visitors to reflect and discover their true essence amidst life’s chaos. The design speaks in contrasts—black grounds and white accents, sleek finishes meet textured elements—where every detail is both elegant and functional. Sustainability is at its core, making beauty redefined through a retail experience that fosters self-discovery.
The Balmain Beauty flagship store design merges luxury with purpose, blending heritage with a forward-thinking vision. Created as a moment of pause, the space invites visitors to reflect and discover their true essence amidst life’s chaos. The design speaks in contrasts—black grounds and white accents, sleek finishes meet textured elements—where every detail is both elegant and functional. Sustainability is at its core, making beauty redefined through a retail experience that fosters self-discovery.
SVP Global Creative: Hans Dorsinville | Design Direction: Flora Feng, Ben Pietrusinski Editorial Direction: Sylviane Louzon | Packaging Design: Mino Kodama, Elizabeth Hwang Visual Merchandising Direction: Pauline Dupin de Saint Cyr
SVP Global Creative: Hans Dorsinville | Design Direction: Flora Feng, Ben Pietrusinski Editorial Direction: Sylviane Louzon | Packaging Design: Mino Kodama, Elizabeth Hwang Visual Merchandising Direction: Pauline Dupin de Saint Cyr